/ case-study-headx

One AI design system.
Every asset a brand ships.

One AI design system.
Every asset a brand ships.

One AI design system.
Every asset a brand ships.

One AI design system.
Every asset a brand ships.

HeadX sells high-ticket outdoor structures across 700K+ monthly sessions. We put its whole design function on AI: store pages, ad creative, sale emails, even installation manuals up to 42 pages long. Revenue per visitor rose 15.6%.

HeadX sells high-ticket outdoor structures across 700K+ monthly sessions. We put its whole design function on AI: store pages, ad creative, sale emails, even installation manuals up to 42 pages long. Revenue per visitor rose 15.6%.

Pages

Ads

Imagery

Email

Manuals

+15.6%

+15.6%

REVENUE PER VISITOR

+15.6%

REVENUE PER VISITOR

+67%

+67%

+67%

AD ENGAGEMENT

25.81x

25.81x

25.81x

ROAS ON THE TOP AI AD

700K+

700K+

700K+

MONTHLY SESSIONS

YEAR

2024 - 2026

INDUSTRY

Outdoor living, DTC

SCOPE

Pages, ads, imagery, email, manuals

BUILT ON

The design agent runs every prompt

/ 01-the-load

A sale every few weeks.
Each one needs everything.

A sale every few weeks.
Each one needs everything.

A sale every few weeks.
Each one needs everything.

A sale every few weeks.
Each one needs everything.

HeadX runs on a promo calendar. Each sale needs four emails, ads in every size, social posts and page updates, all in the same week. Between sales come product launches, a sub-brand and print guides for installers.

EMAIL

Sale · Mon

Launch email

Launch email

EMAIL

Sale · Thu

Last hours email

Last hours email

ADS

Sale · Mon

Ad set · every size

Ad set · every size

EMAIL

Sale · Sun

Extension email

Extension email

SOCIAL

This week

Social · 4 posts

Social · 4 posts

EMAIL

Sale · Tue

Spotlight email

Spotlight email

PAGES

Mon

Sale page update

Sale page update

IMAGERY

Launch

Renders · new sizes

Renders · new sizes

MANUALS

Print

Installation manual · 42 pp

Installation manual · 42 pp

PAGES

Web

Sub-brand homepage

Sub-brand homepage

ADS

Sale · Mon

Video ads · 9:16

Video ads · 9:16

PAGES

Today

Landing page wireframe

Landing page wireframe

224

224

224

DESIGN TASKS, JAN TO OCT 2026

9

9

9

WORKSTREAMS AT ONCE

5

5

5

PEOPLE SENDING BRIEFS

More designers would mean more hand-offs. So we built a system.

More designers would mean more hand-offs. So we built a system.

/ 02-the-system

One brand brain.
Every asset runs through it.

One brand brain.
Every asset runs through it.

One brand brain.
Every asset runs through it.

One brand brain.
Every asset runs through it.

Everything HeadX knows about itself lives in one place: its colors, type, voice, product facts and the rules for every image. Expert prompts sit on top, one for each kind of asset. Our design agent runs them, and nothing ships until it passes the check.

What goes inThe brand brainExpert promptsMake and checkWhat shipsProduct rendersSupplier drawings224 briefsSale calendarBrand brainColors, type and voiceProduct factsThe image formulaApproved layout blocks/sale-ad/email-send/product-render/manual-step/landing-pageMake and checkThe design agentruns every promptLogoFontsPriceFactsSale adsEmails and flowsProduct imagesPagesManualsSocial
What goes inThe brand brainExpert promptsMake and checkWhat shipsProduct rendersSupplier drawings224 briefsSale calendarBrand brainColors, type and voiceProduct factsThe image formulaApproved layout blocks/sale-ad/email-send/product-render/manual-step/landing-pageMake and checkThe design agentruns every promptLogoFontsPriceFactsSale adsEmails and flowsProduct imagesPagesManualsSocial
/ 03-pages

The store, designed and built on AI.
Every change tied to a number.

The store, designed and built on AI.
Every change tied to a number.

The store, designed and built on AI.
Every change tied to a number.

The store, designed and built on AI.
Every change tied to a number.

We started where the revenue leaked. The configurator asked for every choice at once, with no picture of what the buyer was building. Proof sat in the footer, far from the moment of doubt. Higher tiers and add-ons never got a fair look.

headx.com/products/horizon-smart-pergola
headx.com/products/horizon

THE LIVE PRODUCT PAGE

After
Before
Before · 2024After · now
‹ Drag ›
After
Before
Before · 2024After · now
‹ Drag ›

01

A guided configurator

A guided configurator

One choice at a time, with the build updating as they go.

+11%

+11%

Add to cart

02

Proof at the moment of doubt

Proof at the moment of doubt

Reviews, press and customer install photos moved into the cart, where doubt peaks.

+5%

+5%

Checkout completion

03

Tiers and add-ons in the flow

Tiers and add-ons in the flow

Higher models and accessories surface while the buyer configures.

+13.2%

+13.2%

Average order value

New pages,
same system.

New pages,
same system.

A launch page for the fifth-generation pergola, an engineering deep dive, a louver explainer and a cart that carries the proof. Every one built on the same brand brain.

23

23

WEB AND LANDING PAGES IN 2026

A store that converts needs buyers. Next, the ads.

A store that converts needs buyers. Next, the ads.

/ 04-ads

Ads made by the system.
Measured in ROAS.

Ads made by the system.
Measured in ROAS.

Ads made by the system.
Measured in ROAS.

Ads made by the system.
Measured in ROAS.

Buyers need to see the structure in a home like theirs before they spend. The system builds every angle from the same brand brain: the product’s strengths, press coverage, real customers, the offer, each in every size a campaign needs.

USP
PR
UGC
Sale
USP
PR
USP
PR
UGC
Sale
USP
PR
USP
PR
UGC
Sale
USP
PR
USP
PR
UGC
Sale
USP
PR
USP
PR
UGC
Sale
USP
PR
USP
PR
UGC
Sale
USP
PR
UGC
Value
Sale
USP
UGC
Configurator
UGC
Value
Sale
USP
UGC
Configurator
UGC
Value
Sale
USP
UGC
Configurator
UGC
Value
Sale
USP
UGC
Configurator
UGC
Value
Sale
USP
UGC
Configurator
UGC
Value
Sale
USP
UGC
Configurator

21 sale ad sets in 2026

55+ variations across 5 campaigns in 7 weeks

CPC -5%

Ad engagement +67%

TOP AD OF THE PERIOD · GAME DAY CAMPAIGN

ROAS ON THE TOP AI AD

An AI-animated sale video.

An AI-animated sale video.

17.04x

17.04x

17.04x

ROAS · AI FAMILY-SCENE VIDEO

ROAS · AI FAMILY-SCENE VIDEO

15.43x

15.43x

15.43x

ROAS · AI SCENE VIDEO

ROAS · AI SCENE VIDEO

9.16%

9.16%

9.16%

CTR · HIGHEST OF THE PERIOD

CTR · HIGHEST OF THE PERIOD

Performance period: Jul 2 to Aug 18, 2026

25.81xROAS · Game Day
25.81xGame Day
9.10xROAS · 4th of July
9.10x4th of July
/ 05-imagery

How a product image gets made.
One render, fourteen instructions.

How a product image gets made.
One render, fourteen instructions.

How a product image gets made.
One render, fourteen instructions.

How a product image gets made.
One render, fourteen instructions.

Every image starts from a real product render. An expert prompt turns it into a photo in fourteen fixed parts, from a word-for-word fidelity lock to the light, the people and the camera. The product never gets redrawn.

HeadX · AI designer · /product-render

REAL PROMPT, BRAND HIDDEN

01 · REFERENCE RENDER

The model reproduces this render. It never invents the product.

PARAMETERS

Freestanding

10x13

Black

Family BBQ

Eye level

02 · EXPERT PROMPT, 14 PARTS IN THIS ORDER

01

Opener

02

Fidelity lock

03

Shot type

04

Structure

05

Hook

06

People

07

Gift products

08

Camera

09

Light and time

10

Decor

11

Background

12

Focus

13

Realism line

14

Negatives

02 · FIDELITY LOCK · NEVER CUT

Use the provided reference render as the primary source of truth for composition, structure, proportions, and layout. Accurately match the position, scale, orientation, and spacing of all architectural elements exactly as shown. Do not reinterpret, redesign, or reposition any major elements.

03 · OUTPUT

Passed the check

Freestanding · Family BBQ

SAME RENDER, EVERY SCENE · ONLY THE PARAMETERS CHANGE

Couple · Kitchen

Couple · Kitchen

Louvers half open · Friends lunch

Louvers half open · Friends lunch

Rain and snow · Coffee

Rain and snow · Coffee

Couple · Home gym

Couple · Home gym

Friends · Hot tub

Friends · Hot tub

500+

500+

500+

AI IMAGES GENERATED IN 2026

14

14

14

INSTRUCTIONS IN EVERY IMAGE PROMPT

Every sale also needs its emails. Four of them.

Every sale also needs its emails. Four of them.

/ 06-email

Every email, one system.
From the sale send to the service flow.

Every email, one system.
From the sale send to the service flow.

Every email, one system.
From the sale send to the service flow.

Every email, one system.
From the sale send to the service flow.

Sale emails go out in sets of four. Service flows run on their own after a purchase. Both are built from the same approved blocks, so a brand-new email still looks like the last one, down to the spacing.

FLOW · WELCOME

Meet HeadX Horizon

Meet HeadX Horizon

The first email a new subscriber gets: the product story, a welcome code and help one tap away.

Blocks

Product hero

Code block

Feature grid

Help block

Inbox · Meet HeadX Horizon

FLOW · ABANDONED VISIT

Customize your backyard

Customize your backyard

Sent when a visitor leaves without buying: the model lineup, press proof and what other buyers chose.

Blocks

Feature chips

Model lineup

Press quotes

Product feed

Inbox · Customize your backyard

EMAIL DESIGN SYSTEM · V1

Ten rules behind every send.

Ten rules behind every send.

Every new block follows them, so nothing needs a second pass.

Every new block follows them, so nothing needs a second pass.

01

Canvas

600 wide, 20px side padding, 560 content width.

02

Spacing scale

Only 4, 8, 16, 24, 40. Anything else rounds to the nearest step.

03

Sections

New section 40 top, next item 24, attached row 16.

04

Inside a block

Real paragraph breaks. Images, text and buttons sit 16 apart.

05

Type

One family. Nothing below 14px except the small print.

06

Text color

Headings black, body dark grey. White only on dark panels or photos.

07

Accent

One accent color, for buttons, offer chips and the footer.

08

Radius

24 for full-width cards, 12 for half-width, 5 for chips.

09

Live text

Every offer, code, date and CTA is live text, never baked into an image.

10

Clean build

Auto layout only. No spacers, no hidden text. The logo is always the first row.

86

86

86

CAMPAIGN EMAILS IN 2026

19

19

19

FLOW EMAILS IN 2026

Then the system went past marketing.

Then the system went past marketing.

/ 07-manuals

Technical drawings,
at AI speed.

Technical drawings,
at AI speed.

Technical drawings,
at AI speed.

Technical drawings,
at AI speed.

Installers build these structures straight from the manual, so every drawing has to be exact. We rebuilt each one from the supplier’s vector files with AI and checked every step against the supplier’s text. The same system lays out the spec packs and partner guides, with tables and charts drawn from the product data.

FIG. 01

Exploded parts map

Every beam and post keyed to the parts list

FIG. 02

Wall-mounted assembly

Where the frame meets the house

FIG. 03

Elevation

Blade count, LED runs and clear opening

FROM THE SPEC PACKS AND PARTNER GUIDES

FROM THE SPEC PACKS AND PARTNER GUIDES

PDF 01

Size guide

Size guide

Twelve footprints with area, boxes and weight

PDF 02

Shipping by size

Shipping by size

Weights and box counts charted for the crew

PDF 03

Partner tracks

Partner tracks

Three programs compared, discounts charted

122

122

122

MANUAL PAGES, EVERY DRAWING REBUILT

15

15

15

GUIDES, MANUALS AND PDFS IN 2026

Here’s what it added up to.

Here’s what it added up to.

/ 08-results

One system.
Measured against revenue.

One system.
Measured against revenue.

One system.
Measured against revenue.

One system.
Measured against revenue.

REVENUE PER VISITOR · RPV

Every page, ad, image and email came out of one system. Across 700K+ monthly sessions, each visitor is now worth 15.6% more.

Every page, ad, image and email came out of one system. Across 700K+ monthly sessions, each visitor is now worth 15.6% more.

01

+11%

+11%

Add to cart

The configurator stopped asking for every decision at once. Buyers watched their build take shape, and more of them reached the cart.

02

+5%

+5%

Checkout completion

Reviews and customer install photos moved into the cart, the moment a buyer commits to a high-ticket structure.

03

+13.2%

+13.2%

Average order value

Higher tiers and add-ons surface inside the configurator, so buyers build bigger baskets as they go.

04

55+

55+

Ad variations in 7 weeks

Prompts written for the brand made full campaign sets routine, across 5 campaigns.

/ in-the-clients-words

“We didn’t need prettier pages. We needed performance. Syed rebuilt the UX around revenue and it showed.”

“We didn’t need prettier pages. We needed performance. Syed rebuilt the UX around revenue and it showed.”

“We didn’t need prettier pages. We needed performance. Syed rebuilt the UX around revenue and it showed.”

“We didn’t need prettier pages. We needed performance. Syed rebuilt the UX around revenue and it showed.”

Darius K.

CEO at HeadX

224

224

DESIGN TASKS, JAN TO OCT 2026

DESIGN TASKS, JAN TO OCT 2026

700K+

700K+

MONTHLY SESSIONS ON THE STORE

MONTHLY SESSIONS ON THE STORE

/ this-system-for-your-brand

This is what we build
for your brand now.

This is what we build
for your brand now.

This is what we build
for your brand now.

This is what we build
for your brand now.

Your own Seifio design agent: a brand brain, 30+ expert prompts and layouts we design. Live in 60 days, first creatives by week 4. Book a 30-minute demo and watch your brand make its own ad.

On the call

01

We make a creative for your brand, live.

We make a creative for your brand, live.

02

We walk you through the 60-day build.

We walk you through the 60-day build.

03

You see the plan and the launch price.

You see the plan and the launch price.

Syed Mehdi · Seifio

30-minute demo

30 min

Google Meet

November 2026
Pick a day
Times in UTC
30 min · Google Meet

Replies within one business day.